Video Creation • 3D Artist • Photographers
Captivate Your Target Audience
Helping You Shine Above All
It would be hard to question the judgment of brands like MTV, Mike Rowe, and McDonald’s – all of which have placed their trust in Episode 11 Productions. Despite our small size, our ability to maximize production efficiency gives us an advantage that shouldn’t be overlooked. Whether you’re looking for video production companies in Charlotte, Lenoir, Hickory, or Fayetteville, NC, we can be of service. We’ve also shot episodes of A&E’s Emmy-winning show Intervention, and History Channel’s Dirty Old Cars. We provide award-winning expertise in creating video marketing that drives engagement and attracts new customers.
To achieve your desired marketing objectives from boosting brand recognition to generating new opportunities, it is essential to craft messages that appeal to your customers’ emotional side. Our time-tested method of creating an eye-catching presentation ensures that your target audience is thoroughly engaged when visiting your website, your trade show booth, or watching your advertisement.
No matter what kind of business you’re in, you will have projects that require some kind of media communications to make them really stand out from the crowd. To do this, you need a creative agency that can provide you with high-quality services, including: video production in several production areas, 3D animation, and corporate photography.
If you want the best results possible, there’s only one company to call for all of your multimedia needs: Episode 11 Productions. Get your video-production-quote today.
Are you tired of losing sales in your NC company, because your audience isn’t understand your message? The boss looks to you to correct the downward trend, but the thought of trying to navigate the world of video production makes your stress-level feel unbearable. Web FX is reporting that website visitors spend 88% more time on a page with video. Most marketers are fearful of choosing the wrong company, so there’s no action at all on their part. You don’t have to feel hopeless, because we take all of the stress away, and you come out looking like a hero.
Most production companies cost a fortune and their egos are bigger than Christian Bale (WARNING: Harsh Language). Lots of unnecessary people and equipment show up just to make you think that they’re more talented than anyone else. All the while your budget is being blown, while you watch more than half of the crew chat on their phones.
The secret is Episode 11 Productions’ exclusive production workflow. Developed right here in North Carolina, from the ground up, by our two founders who worked on large sets and realized that there was a better, more cost-effective way. A US Air Force Veteran and an in-demand Event Planner created a system, whom MTV, A&E, Microsoft, and others have seen firsthand…all while maintaining the highest of production quality.
Similar projects in Charlotte, NC and Hickory, NC have been billed for $30,000 or more for a simple video, and $20,000 for product shots in Asheville, NC. Those whom work with our little media production agency, immediately see the benefits, keep their budgets intact, and their managers happy.
“Episode 11 did an amazing job with our project. They are a company that has been in business for many years and it shows when it comes to their passion for quality over quantity. They take a lot of pride in their work and always pay attention to detail. I really appreciated how they were so professional, personal, and patient throughout our entire process. We got more than we ever could have asked for from them. ~Danielle Ferguson, Relion Batteries”
Hop on the line with us and we’ll create impressive, effective, and boss-approved media communications campaigns. It won’t be the first time that we work together. Most of our clients are long-term partners and many we call friends.
Numbers Don’t Lie
|1.||Video can improve conversions by 86%.|
|2.||Users spend 88% more time on pages with videos.|
|3.||15% of Internet users watch 7-10 hours of videos each week.|
|4.||80% of people say they typically switch between online search and video when researching products to buy.|
|5.||55% of shoppers say that they used online videos while actually shopping in a store.|
|6.||50% of all consumers use videos to help them make shopping decisions.|
NC's Premiere Media Communications Agency
Our mission is to provide superior production value, at a fair and honest price, and with crew members who treat you like a friend-Guaranteed.
Our marketing concepts and ideas are all part of our service to our clients. The results are a well developed, psychologically infused stories which ethically cause people to respond emotionally.
3D ANIMATION GRAPHICS
Using the latest in 3D software and Pixar's rendering engine, gives you 3-D animations, which allows you to showcase products before it comes off the production line.
In addition to providing the highest quality video footage, we also help to keep your costs down by only using the equipment and crew needed for your specific project. You will never see us standing around texting while your'e paying the bill.
Our photographic strengths lie in the product/packaging, corporate, architectural, medical, food, and event photography space. Images, paired with knowledge of human behavior, allow our photographs to tell stories that move the viewer to action.
Business-to-Business Media Communications
Seven Psychological Tips for Marketers
This list is a personal one and not something that you’ll find anywhere else. We’ve personally used some or all of these at some point, so I hope it will help you in some way. Psychological triggers drive emotional brand attachment. These should be used for any company looking to improve brand engagement and promote customer loyalty. If you’re not using these techniques in your own marketing efforts, you may be leaving money on the table. In no particular, except for the last one. It’s of the utmost importance.
1) Social proof can be a great tool for any company, and can work in a variety of ways. Social proof comes in two main flavors: The first type is third-party social proof—that’s what we’re talking about here. This kind of social proof shows you how many people have bought something before you or have used it before you. You can see some examples in your shopping cart when buying on Amazon or eBay, on hotel booking sites like Expedia and TripAdvisor, or during checkout at Target or Walmart. It helps reassure us that we’re making a good decision.
2) Fear is a powerful motivator and will cause a direct response from viewers, however, the downside to using fear is that it makes people less loyal to your brand. Another application of fear is the fear of losing out. “For today only, we are offering 20% off until supplies last”. This is a common method used on infomercials. Use wisely.
3) We remember an idea more easily when we encounter it again—especially if we’re looking for it. This phenomenon, known as the Baader-Meinhof phenomenon, can work to your advantage when you want people to remember your brand or product. The best way to do that? Repeated exposure! Keep showing up and keep putting yourself out there in video form—you’ll find that viewers will become more and more familiar with your brand or product. Once they see it, they will be likely have a great first impression which makes them much more likely to buy from you in future—or share what you’re selling with their friends and colleagues on social media.
4) The promise to reveal secrets, which no one else has access to, is a great way to ethically persuade your audience…as long as you deliver. Everyone wants that insider secret. I’ll even show you a psychological trick to use at parties and gatherings that will wow your friends and colleagues. Back to the lesson, the reveal secrets method, is something that can used to make people feel special, and that’s a good thing.
5) Guilt, that most puritanical of all our human emotions actually beats out fear for the top spot. “You know you’re going to break your mother’s heart if you don’t show up for dinner”. We’ve all been hit with this one before. I lump psychological debt into this group as well. When you give something to someone, before telling them how your product or service can help them, they feel obligated to support you. Just remember to be ethical. Persuasion is fine, but manipulation is not.
6) Create Associations just like Pedro did in Napoleon Dynamite. Remember when he stood at the podium and told the audience that if they voted for him that he would “make all your dreams come true”? Well, that’s a bit of a stretch, however what he did was create an association between voting for him and the voter’s dreams coming true. If you can create an association with your business and something or someone that is complementary to your brand-you’ll win.
7) Trust. It’s what we all want and what we expect from our family, friends, and those whom we conduct business. NEVER break the trust of your clients. If you have to lose money on a job…do it-ONCE. You’ll either build a trust which personally connects businesses together, or they’ll never come back, and you won’t have to deal with them any longer. It’s a 50% chance of developing a lifelong customer. Take that chance.
What Happens if You Fail to Emotionally Connect With Your Audience?
If a brand isn’t emotionally connected with its audience, how can it hope to sell them anything? As video marketers, we always try to create the most beautiful work we can. But what is most important is understanding how you can use the right psychological techniques and emotional storytelling strategies in your brand’s message. It is absolutely critical that your brand has a memorable identity. This helps build the essential psychological connection with consumers which makes them more likely to convert.
Your brand needs a consistent identity that resonates with your audience. This can be thought of as an emotional attachment or familiarity. The stronger your emotional brand attachment, the better your video conversion rates will be. So how do you connect emotionally with consumers? Let’s look at how Episode 11 Productions, a cinematic video production company based in Charlotte, uses powerful storytelling to build relationships with their customers and turn viewers into fans and customers who want more from us.
Episode 11 Productions uses a combination of real-life storytelling, natural imagery and emotion provoking music, to create films that tell compelling stories which make their audience feel something. Not only do they create films that people love, but they are also very ethical with their work. In many cases, Episode 11 even uses pre-existing footage in order to reduce or eliminate waste. Their commitment not only makes them an ethical choice for filmmakers who want to give back or stay true to their craft, but it also helps them connect emotionally with viewers who will stick around after experiencing our films.
The Benefits of Using Episode 11 Productions (Cinematic Video Production Company): The production value of your video is going to be one of your main conversion factors.
Perception is Everything
Based on our experience, we wanted to discuss a concept called emotional brand attachment and how it can improve conversion. The idea behind emotional brand attachment is fairly simple. People buy from people they know, like, and trust. Of course, there are instances when a prospect will buy from an unknown company simply because they have superior products or services. But that happens much less often than you might think.
As we mentioned, emotional brand attachment plays a crucial role in conversion. For example, let’s say that Prospect A wants to purchase a new TV from Company X. There are several brands on his shortlist including Company X, but Company Z hasn’t been in business for long. Therefore, he doesn’t have much experience with them. However, he does have a lot of experience with Company Y, which has an excellent reputation and history in his area. He decides to buy from Company Y because they can deliver him everything he needs at a lower price than their competitors—and it will also help with future sales because he trusts that company more. That’s emotional brand attachment working its magic.
Meet Your Production Crew
Here's the Backstory
Randy spent several years creating videos for the buyers of every major big-box, grocer, and drug store. Beth’s experience in event planning for fortune 100 companies, cultivated a detailed oriented mindset that would later prove to be instrumental. The two paths of experiences that started so long ago, met while volunteering for Hospice.
Both Randy and Beth teamed up to create end-of-life videos for the patients of Hospice and their families. Randy would shoot the footage and Beth would edit the videos into the family’s final film. The experience created a dedicated, ethical, and passionate team, who launched Episode 11 Studios in 2007, which became Episode 11 Productions 2013.
Beth’s drive for attention to detail assisted her in becoming one of the few award-winning female editors, in a male-dominated industry. Combined with her love of books, Beth can tell a story better than most in the world of video production.
We are NOT your average video production company. Our difference is that we’ve been on major sound stages, shot TV shows, documentaries and feature films. We’ve seen the waste of resources and talent on sets. As stated previously, our production workflow is laser-focused. We remove unnecessary personnel, unused equipment, and frivolous practices used to drive cost higher.
We become ambassadors for those who work with Episode 11 Productions. We consider ourselves an extension of your marketing, and we always put people ahead of anything else.
The most important difference is the mere fact that we’re just more fun to work with.
Combine the training of the US Air Force, 30 years of shooting experience, a lifelong student of Psychology and Human Behavior. Add an avid reader, detail-loving, and a female film editor. The result is Episode 11 Productions.
Throughout this site, you’ll read more about how we incorporate psychology into our productions. We know why every fast-food restaurant uses red in their branding. We know why men in power wear red and blue ties, depending on how they want you to feel about them. Our knowledge of Human Behavior, infused into your project gives you an ultimate edge.
Using Psychology along with an unmatched storyteller gives you a weapon, which is hard to defeat. An avid reader knows how to weave a story and take the viewer on a rollercoaster ride of emotions, leading them to experience good feelings about your brand. You don’t get better than that.