Yearly Archives: 2016

No Handholding the Camera

Shooting Handeld Can Cause Motion Sickness Technology changes, we all understand this. As technology changes, so must individuals and businesses. There was a time when video cameras weighed around 30lbs and had a padded area on the bottom, so that the camera operators could hold the camera on their shoulders. This kept the camera steady,…
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Our Transition to Autodesk Smoke

Learning Autodesk Smoke 2015 I’m sure I’m not the only editor in the world to live in a fog of confusion during a transition to a new editing software, but that doesn’t stop me from feeling adrift. After 5 years of editing in Final Cut Pro 7, I was finally forced to make a change.…
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Autodesk Maya

Autodesk Maya is the preferred software choice for our 3D artist. Although it’s the most complex 3D software package on the professional market today, it’s also the most coveted. Not only is Maya a modeling application, but also an animation, simulation, rendering and compositing software suite. We are constantly educating our clients about Maya and…
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Photography Psychology

The Secrets of Psychology in Photography As a continuation of our marketing psychology series, let’s take a look at how the brain interprets the images within a photograph. Before we continue, if you haven’t read The Psychology of Color in Video Marketing, click over and read that post first. It will bring you up to speed…
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Video Marketing Using Shapes

Shape Up: The Effects on Video Marketing Shapes are just as an important part of video marketing as colors, movement, fonts, and text, but it’s almost always overlooked, except for those who understand the mind of the consumer. There are three basic types of shapes that exist: geometric, organic, and abstract. Now, without getting into a…
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The Auteur Theory

What is an Auteur and Why Should I Care? An Auteur, in its theoretical definition, is the personal, creative vision of the film’s Director. This also applies to Documentaries and Corporate Video Productions as well. The reason that it’s considered a theory is because it’s often difficult for the Director to have his/her creative freedom 100% of the time. As…
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Are Profits Always the Goal

What's More Important than Profit? Our Studio relies heavily on submitting quotes/proposals for services like video production, product photography and 3D animation to our potential clients. Acceptance of those proposals are how we build our business. Obtaining new clients is a happy occasion for all of us here. To us, it means another opportunity to feel good while making a new customer…
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Networking the Right Way

You’ve Been Doing It Wrong-Networking the Right Way Anyone entering into the business world is told to network. “You gotta network”; Networking is the key”; “You need to network”. I would have to agree with these statement…but. How is networking conducted? That’s the tricky part. There is a famous statement: “You can have everything in…
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Video Dominates Web Traffic

By the year 2017, 74% of all internet traffic will be…can you guess? VIDEO! That’s right. Here are a few reasons why: 1) More people today research and shop from computers and mobile devices than ever before. It’s easy to get lots of information in a small amount of time, and that’s good, because we’re all busy. 2) It’s all…
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