Monthly Archives: September 2016

The Psychology of Color

The Psychology of Color In Video Marketing Color. It’s all around us, and it has powerful psychological benefits within marketing. The psychology of color within the scope of video marketing impacts our mental state in a big way. Large corporations have understood this fact for many, many years. It’s used in logos, photographs, videos, 3D elements, website color schemes, and even…
Read more

Comparing Video Production Quotes

 Comparison for Video Production Cost The video production industry today is much like the medical industry and clients are much like a medical patient. Patients have a need but don't really understand the process of medical care, so they pay $20 for a bandaid. For many years, the standard, status-quo video production company has taken…
Read more

Using Video Directors

When is a Video/Film Director Needed? Before I answer this question, I want you to be prepared to be pissed off. I’m just being honest with you. In every industry there are upsells. Burger places want to sell you desserts. Car salesman and cell phone providers want to sell you extended warranties. The video production…
Read more

Photographing Glass

Photographing Glass|Product Photography Photographing glass is a tough assignment, if you aren’t experienced with shooting translucent objects. The issue is how to light the object, see all the detail, without over lighting. It’s really quite simple, if you know the secrets, and here they are. Use a Lightbox: Lightboxes may be purchased or contructed out…
Read more

3D Elements Are Here to Stay

3D Elements Are Here to Stay Every feature film, every commercial, and every corporate video (over a certain budget amount) has some level of 3D computer generated imagery (CGI). Twenty years ago, this wasn’t the case, so why now? Software packages are more affordable and more user-friendly. The talent for creating 3D models and animation is becoming more available…
Read more

No Handholding the Camera

Shooting Handeld Can Cause Motion Sickness Technology changes, we all understand this. As technology changes, so must individuals and businesses. There was a time when video cameras weighed around 30lbs and had a padded area on the bottom, so that the camera operators could hold the camera on their shoulders. This kept the camera steady,…
Read more

Our Transition to Autodesk Smoke

Learning Autodesk Smoke 2015 I’m sure I’m not the only editor in the world to live in a fog of confusion during a transition to a new editing software, but that doesn’t stop me from feeling adrift. After 5 years of editing in Final Cut Pro 7, I was finally forced to make a change.…
Read more

Autodesk Maya

Autodesk Maya is the preferred software choice for our 3D artist. Although it’s the most complex 3D software package on the professional market today, it’s also the most coveted. Not only is Maya a modeling application, but also an animation, simulation, rendering and compositing software suite. We are constantly educating our clients about Maya and…
Read more

Photography Psychology

The Secrets of Psychology in Photography As a continuation of our marketing psychology series, let’s take a look at how the brain interprets the images within a photograph. Before we continue, if you haven’t read The Psychology of Color in Video Marketing, click over and read that post first. It will bring you up to speed…
Read more

Video Marketing Using Shapes

Shape Up: The Effects on Video Marketing Shapes are just as an important part of video marketing as colors, movement, fonts, and text, but it’s almost always overlooked, except for those who understand the mind of the consumer. There are three basic types of shapes that exist: geometric, organic, and abstract. Now, without getting into a…
Read more