Yearly Archives: 2016

How to Create a Viral Video

Steps To Create Viral Videos Everyone has watched a video, or videos which have gone viral. By viral, we mean that the video has attracted a large number of viewers in a short about of time. People will often share viral videos through social media outlets, which cause the more and more people watching the…
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I’m a Director Not a PA

I'm No Production Assistant Each video production student should read this article, because it gives them some insider information about how to succeed in the video production industry. Episode 11 Productions has heard students refusing to work as a PA many times and from students graduating from some very prestigious schools. We’ll examine this and other…
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The Future of Video Production

Technology moves faster than the latest update from Adobe’s Flash. Every camera used in any video production company is obsolete. New cameras come out on a daily basis; the latest better than the last. So what does this say about the future of video production? We’ll examine that and more in this post. View into…
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SEO Techniques for Video Production

Boost Your Video's SEO Below are some tips to help you learn video production SEO techniques. Video content is an awesome tool. Look at some of the current musicians who got their start by posting videos on YouTube® and built an enormous following. Now, I say this, not to build your expectations of using video to…
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What Makes a Great Editor

The Story Unfolds Let me first say that video production is an powerful influential medium. If you don’t believe me, watch any two opposing political ads. It takes a team to pull off a good video, but it’s the editor who is the icing on the cake, the sugar in the coffee and the syrup…
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The Psychology of Color

The Psychology of Color In Video Marketing Color. It’s all around us, and it has powerful psychological benefits within marketing. The psychology of color within the scope of video marketing impacts our mental state in a big way. Large corporations have understood this fact for many, many years. It’s used in logos, photographs, videos, 3D elements, website color schemes, and even…
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Comparing Video Production Quotes

 Comparison for Video Production Cost The video production industry today is much like the medical industry and clients are much like a medical patient. Patients have a need but don't really understand the process of medical care, so they pay $20 for a bandaid. For many years, the standard, status-quo video production company has taken…
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Using Video Directors

When is a Video/Film Director Needed? Before I answer this question, I want you to be prepared to be pissed off. I’m just being honest with you. In every industry there are upsells. Burger places want to sell you desserts. Car salesman and cell phone providers want to sell you extended warranties. The video production…
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Photographing Glass

Photographing Glass|Product Photography Photographing glass is a tough assignment, if you aren’t experienced with shooting translucent objects. The issue is how to light the object, see all the detail, without over lighting. It’s really quite simple, if you know the secrets, and here they are. Use a Lightbox: Lightboxes may be purchased or contructed out…
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3D Elements Are Here to Stay

3D Elements Are Here to Stay Every feature film, every commercial, and every corporate video (over a certain budget amount) has some level of 3D computer generated imagery (CGI). Twenty years ago, this wasn’t the case, so why now? Software packages are more affordable and more user-friendly. The talent for creating 3D models and animation is becoming more available…
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